One Love Education
This entry was posted on 2/18/2008 11:24 AM and is filed under uncategorized.
gOoD mOrNiNg, GoOd AfTeRnOoN, gOoD nIgHt...
We figured today we would explain a bit more (through words and pictures) what One Love Theater aims to accomplish in this crazy little World of ours. In short, One Love aims to provide images and sounds that may someday trigger a memory, or consciousness, in a moment that could, ultimately, mean life or death. According to the United Nations "education is so strongly a predictive of better knowledge, safer behavior and reduced infection rates that UN experts conclude education functions as kind of a 'social vaccine' (June 2004)." One Love performances are based on simliar principle, however, they take it one step futher via promoting "Edutainment" as the "social vaccine". "Edutainment is a communication approach that has been used in various ways around the world to engage people by inspiring dialouge, raising awareness shaping attitudes, and generating change" (Drum Beat, Issue 430, http://www.comminit.com). Note the key words "engage" and "inspire". When you engage and inspire people, you can begin to convey a sense of hope. Therefore, in addition to the direct awarness messages, One Love shows aim to convey a sense of hope to those most at risk of contracting HIV/AIDS. Ensuring them they are not alone and there IS a better future. Enough with the words, here is the One Love format in action. The following pics are taking from a One Love show this past Saturday, props to Dave for the pics.
Prepare...
Attract an Audience...
Set the Stage...
Engage...
Begin a Dialouge of Hope...
Respect the Audience...
Make an Impression...
One Love, One Fight.
